Endemol and Channel 4 plan on hiring wounded soldiers for their reality show Big Brother.
Since sex doesn't seem to sell anymore, at least not for Big Brother, producers now want to make money with amputees. Their plan is to make the show more interesting by using amputees. Producers even search on Facebook for wounded soldiers from Afghanistan or Iraq, but the Royal Army warns their soldiers not participate, for that is ethically wrong.

In June, Community Care asked why disabled people weren't shown on Big Brother. The answer might be that in that time, their concept was a different one: sex sells. But now there is a different idea behind putting amputees into a reality show.